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18.5x Sales Growth & 60% Conversion Uplift: The Chakki Co.'s Journey with QPe
About the Brand
Founded in Delhi, The Chakki Co. is a brand that prides itself on delivering authentic, organic products ranging from spices, nuts, oil, ghee, and pulses. With a vision to provide consumers with premium organic food products, they wanted to expand their reach beyond local markets and take their business online. However, their first eCommerce journey on Shopify proved to be more of a hurdle than a help. The subscription costs were steep, and customizations required expensive technical expertise.
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Our Impact
18.5%
Increase in sales
90%
Improvement in profitability
60%
Jump in conversions
Key Challenges
High Costs on Shopify:
While Shopify was their first platform of choice, it came with a hefty subscription fee and high maintenance costs. Even for small changes, they needed an agency to make technical adjustments, which significantly drove up their operating expenses.
Dependency on an Agency:
The Chakki Co. heavily relied on a third-party agency for customization, new feature implementation, and regular updates. This dependency led to slow response times, limiting the brand's agility to implement new campaigns or respond to market trends.
Limited Flexibility:
The rigid structure of their Shopify store meant limited customization options without specialized technical expertise. This lack of flexibility hindered The Chakki Co. from optimizing its user experience.
Difficulty in Scaling:
The Chakki Co. faced challenges in scaling its operations without incurring high costs. Customizations and growth features that were needed to handle more traffic or launch new campaigns came with a heavy price tag, leading to concerns about profitability.
Goals
When The Chakki Co. moved to QPe, their primary goals were:
- Cost Efficiency: Reduce operational and technical costs.
- Independence: Gain more control over customization.
- Growth: Scale their online presence to attract more customers and increase sales.
- Improved Profitability: Maximize profitability by cutting down unnecessary expenditures and optimizing business processes.
The Solution: Why QPe?
Affordability and Cost Savings:
70% reduction in tech costs: QPe offered a lower subscription fee compared to Shopify and didn’t require expensive technical expertise for customizations. The in-built features allowed The Chakki Co. to make changes without needing a developer, saving them 70% in tech costs.
Full Control and Flexibility:
QPe empowered The Chakki Co. to take full control of their eCommerce store. With easy-to-use features and dedicated tech manager, they no longer had to rely on an agency. They could now make real-time changes, add new features, and create campaigns quickly and effectively.
Built-in Marketing Tools:
QPe came equipped with marketing automation, SEO optimization tools, and analytics, allowing The Chakki Co. to track its performance and adjust its strategy accordingly.
Advanced Features to Scale:
QPe provided the necessary infrastructure for The Chakki Co. to scale their business, with enterprise-grade solutions at a fraction of the cost. Features like partial payment options, conversion rate optimization tools, and shipping integrations helped them offer a smoother customer experience.
The Results: A Stunning Transformation
- 18.5x increase in sales: A direct result of QPe’s optimized user experience, marketing tools, and affordable pricing.
- 60% increase in conversion rate: With improved site speed, seamless checkout processes, and mobile optimization, The Chakki Co. saw a significant boost in conversions.
- 90% improvement in profitability: Reduced technical expenses, lower maintenance costs, and streamlined operations contributed to increased profitability.
- 35% higher AOV (Average Order Value): By implementing upsell and cross-sell strategies available through QPe, the average order value per customer significantly increased.
- 150% rise in site visitors: With better SEO tools and marketing automation, The Chakki Co. experienced a substantial increase in organic and paid traffic to their site.
QPe’s Impact
QPe’s impact on The Chakki Co. has been nothing short of transformational. By switching from Shopify to QPe, The Chakki Co. saved thousands of dollars in technical costs while improving site performance, customer experience, and profitability.
- Reduced Dependency on Agencies: QPe's easy-to-use platform allowed The Chakki Co. to manage their site and customize it independently, eliminating the need for expensive agencies.
- Enhanced Customer Experience: With QPe's built-in features for site optimization, seamless checkout, and mobile responsiveness, customer satisfaction levels increased, leading to higher sales and repeat customers.
- Scale with Ease: The Chakki Co. was able to scale its operations effortlessly, thanks to QPe's robust infrastructure and the ability to handle high volumes of traffic without a glitch.
What Our Clients Say
'Switching to QPe has been a game-changer for our business. We were spending way too much time and money on tech-related issues with Shopify. But with QPe, everything became easier and more affordable. We saw an 18.5x increase in sales and a 90% boost in profitability. It has allowed us to focus more on our products and less on the tech.'
- Founder, The Chakki Co.
Conclusion
The Chakki Co.’s partnership with QPe has led to exponential growth, allowing them to reduce their operational costs and scale their business without the need for costly agencies. By offering complete control over customization and powerful marketing tools, QPe helped The Chakki Co. achieve its goals of higher profitability, better conversions, and increased sales.
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QPe is a powerful e-commerce platform designed to empower entrepreneurs and businesses to effortlessly launch and manage their online stores. Unlike traditional platforms, QPe stands out by offering a range of custom features tailored to the unique needs of each business.