Email Campaigns Facts and Stats

 

Email campaign is an effective way to reach your audience in a short period of time. They support the development of your brand image in addition to boosting revenue.

Email campaigns are made to deliver useful content and timely offers to subscribers at the most effective times. You may establish strong, dependable relationships with your clients by using Email Campaign.

Shocking stats about email marketing or campaigns depict how Email Campaigns are very essential for every business while running online. Head over to some stats below.

A ROI of 4400% has been reported using email, which is unheard of for any other strategy.

4 billion people use email every day. By 2025, this figure is projected to increase to 4.6 billion.

Every day, over 306 billion emails are sent and received.

Email marketing is used by 64% of small firms to reach clients.

Just 1.3% of brands are cutting their email expenditure, while 37% are increasing it.

These data points (shown above) can help you before you make any investment in email marketing.

 

Understand Email Campaign or Email Marketing

 

An email campaign is a series of promotional campaigns that reaches out to many subscribers at once. Email campaigns are made to supply subscribers with useful content and timely offers at the most effective time.

Building strong, trustworthy relationships with your customers is possible with the help of email marketing or campaigns.

Some of the goals which you can achieve by the using email campaign for your business are:

 

• Regularly appearing in your clients’ inboxes gives you a terrific chance to enlighten them of everything there is to know about your business.
• Your email campaigns should establish your company as a market leader in your sector and dazzle potential customers with the scope of your product or service offers.

 

Note: You should include any new testimonials, glowing reviews, or accolades you’ve received to keep current clients on board with your business and convert potential customers into devoted ones.

 

• Make your emails interesting by including pictures, graphics, and even videos to encourage readers to read the entire message and take in all the information you’ve supplied.
• Even if a customer doesn’t require your goods or services at the time they get your email, your continued efforts to remain in their inbox will guarantee that when they do, your brand will be the first one they’d consider.

 

To conclude this, if you can fulfil all these goals through your email marketing campaign then you will be able to convince your target customers and your new customers to go with your brand.

 

 

Top 5 Email Campaigns

 

1. Netflix

 

Over 50% of US homes have multiple streaming channel subscriptions. As more platforms compete for our attention, companies like Netflix have improved the targeting of their communications.

The user receives an email from Netflix with a well selected list of new shows based on their viewing preferences. It has plenty of imagery to support the new releases, is skimmable, and has a CTA (call to action) that invites you to view the trailer.

This shows how important it is to maintain brand marketing consistency throughout all of your message channels because it also employs Netflix’s well-known black-and-red design, giving the receiver the impression that they are scrolling through Netflix.

 

2. Venmo

 

 

With this warm, informative email, Venmo tries to re engage lost users. The content encourages readers to give the software another try by emphasizing its most recent improvements and advantages.

Additionally, it covers advantages that the recipient might not be aware of given when they last utilized the service.

Although the email is brief, it contains all the information the receiver needs to make an informed choice.

 

3. Uber

 

 

Uber’s emails are elegant in their simplicity. Emails like this one notify email subscribers of sales and promotions. We adore how succinct the opening paragraph is, along with a crystal-clear CTA, making it ideal for subscribers who are swiftly perusing the email.

The heading is followed by a more thorough (but still appealingly basic) list of advantages of pre-booking an airport ride for those who wish to learn more.

We also adore how in keeping with its brand the design of Uber’s emails is. The emails’ bespoke font and black-and-white color scheme serve as a visual representation of the visual branding, just as the app, website, social media images, and other elements.

 

4. Loft

 

 

The goal of this email from Loft is to show that they are aware of your chaotic, mixed-value inbox.

Loft requests that receivers adjust their preferences so they can give you emails that you actually want to open in order to assist them create a more individualized experience.

This customer-focused email does a great job of making the recipient feel as though their preferences and ideas are valued.

 

5. Harpoon Brewery

 

 

It’s simple for email marketing to come out as a little robotic in the era of email automation. This email feels very human even though I’m sure it was generated automatically.

If you want to improve the bond you have with your current clients, think about spending the time to write up a simple email like this to let them know you’re thinking of them.

By going through these examples of Email Campaigns, you might get to know how you can increase your ROI and how you can increase your sales.

 

RECOMMENDED READ:

What Is Return To Origin: How to Reduce RTO in Ecommerce

 

FINAL THOUGHTS

 

Lead nurturing, subscriber engagement, and customer retention are all made possible through email marketing. You may develop successful ads that increase sales and provide a high return on investment by using the examples we provided above. However, in order to maximize your efforts, you need to use a planning template to centrally arrange all of your initiatives.

It takes extensive expertise and knowledge of email marketing to create a successful email. Small businesses might easily lose many hours a day just browsing through all these fantastic email marketing blogs. A method of collecting and showcasing excellent and valuable stuff that you can easily access would be quite beneficial.

In addition to being a fantastic marketing technique to employ in combination with other marketing tactics, email marketing is also excellent for cultivating new leads. But email marketing should not be the only way to grow in the online business, there are many more social media tools and Integrations through which you can gain new customers and lead the way in your business.

 

 

ALSO READ:

Marketing Management for Businesses: How does it Work?

 

The emerging Ecommerce platform QPe provides all the solutions for online businesses, including Social Media Marketing, Plugins and Integrations as well as POS management system to make your online selling a breeze. Join QPe and grow your business with ease.

You can manage all kind of marketing with QPe’s dashboard. On top of that, the platform also lets you sell via Facebook and Instagram and manage your email marketing or social media marketing campaigns with one dashboard.