Packaging is an important factor for every business. In 2023, all business owners must know that customers do care about the Product Packaging, and they do recycle it or kind of manage to create it as a decorating piece.

 

Ecommerce Product Packaging Guide: Everything You need to Know

 

Even if we’re not aware of it, people care about packaging. Packaging is a subliminal type of art. It’s essential to purchase decisions because it prompts buyers to pick up your goods and whether they enjoy using them and find them to be functional.

There are many Ecommerce products distributors who provide good Packaging of Products. In this article we will talk about “What a good product packaging is”. “What packaging is used in eCommerce”. “Ecommerce Packaging ideas” and much more.

Along with that this article also explains importance and types of Product packaging. As well as cost and custom packaging with a number of examples in 2023-2024 and in coming years.

 

Product Packaging: Table of Contents

 

• What is product packaging?
• Importance of product packaging design
• What are types of product packaging
• Product packaging cost
• Custom packaging 
• Examples of best product packaging 
• Give customers most amazing unboxing of their products

 

What is Product Packaging?

 

 

Product-packaging can be described as designing and creating a container made of any cardboard, hard plastic material, or steel boxes for any product. It also includes the graphics, fonts, and colors which will go with the product packaging and which will resemble any business’s identity.

Opening a package should be a great experience for the customers, we all know how excited a customer is, whenever their order comes. So it’s any business responsibility to give a good product packaging.

In addition, everything has to be creative, as we all know many influencers get PR and their first reaction is how good it is. That being said, from there only many customers start to think of purchasing any particular product.

We can say every business should add value for their customers, in terms of their product experience.

 

Importance of Ecommerce Product Packaging design

 

Choose the design of your product packaging according to your brand identity, it will help your business to become recognizable to the customer.

Your Product design should stand out from the rest of the brand, for a brand example, you can take a look at amazon, their packaging is so minimal but good. It is perhaps one of the package types that we encounter most frequently daily.

With its hashtag and a steady stream of user-generated content, it’s also undoubtedly one of the most talked-about boxes on social media.

We recognize from far only when the delivery man comes and we see the huge bag with amazon written on it. So just like amazon, there are many brands that have established their name on every customer’s mind.

So follow these brands and research. It will surely help you to acquire or give an idea for your product packaging design and help you to gain more customers, and thus more sales.

 

5 types of Ecommerce Product Packaging

 

 

1. Paperboard boxes

 

It’s the most famous one, very lightweight but sturdy. It can be easily cut and you can make any shape with it. You can also use it to customize your packaging.

If you like the organic and green appearance of recycled paper, which may be utilized for identical packaging applications, you should choose kraft or CUK (Coated Unbleached Kraft) paperboard. Kraft is frequently thought to be less moisture-resistant, making it less ideal for food-related or frozen goods.

 

2. Corrugated boxes

 

Cardboard, often known as corrugated boxes, is what is meant by this. Many people probably mistake corrugated boxes for “cardboard” because they are used to make enormous shipping, shoe, and storage boxes. The strength and durability of the corrugated box determines the varied sorts, which many people are unaware of.

It is made up of a corrugated medium, an exterior liner, an internal liner, and three layers of paper (also known as fluting). Its stiffness and strength are provided by the corrugated material.

 

3. Cotton bags

 

It is the most environmentally-friendly-packaging method. Practically every aspect of customers’ daily lives, cotton is employed as a natural, fairly sustainable material. Cotton is the most widely used textile in the world and is used for clothing, furniture, packing, and storage, among other things.

Say, a cotton bag, which can be colored and printed to be very brand-appropriate or appealing for customers to use again in the future. It is also very customizable. Its appeal as a luxury packing form is increased by all of this.

 

4. Envelopes/bubble Mailers

 

Smaller products and items like computer parts, apparel, gadgets, etc. can be packaged and shipped easily and conveniently using envelopes and bubble mailers.

They are a low-cost packing alternative consisting primarily of paper. In the case of bubble mailers, the incorporated bubble wrap lining the envelope offers adequate insulation and protection for the contents.

 

5. Plastic

 

Plastic packaging has caused lots of controversies that it is highly harming our environment. Slowly slowly now companies are banning plastic packaging, but it is not 100% gone, people still use plastic as packaging material.

Having said that, plastic can be molded into practically any shape using techniques like injection molding, it is sturdy, long-lasting, anti-fouling, and resistant to moisture and dirt.

Many plastic boxes, despite being quite resilient, can be recycled if they were produced using the proper material.

So these are 5 types of product packaging, however companies using four methods currently and out of the blue the last one can only be seen rarely.

And now comes the cost.

Let’s explore.

 

Product Packaging Cost

 

It depends on your products, and how much you want to protect your products. Prices for product packaging are influenced by a number of factors, including labour costs, material costs, and design complexity. Sadly, because of persistent global inflation, you should expect both labor and material prices to rise in 2023 and 2024 or in coming years.

Yet, businesses do have some control over layout. To cut down on unused costs, simplify your design or use materials that are more readily available.

You might be able to recover the expense of intricate luxury packaging if you sell high-end goods. Yet in order to reduce unnecessary costs, other manufacturers ought to think about streamlining their designs.

 

Custom Packaging in Ecommerce

 

If you’re into custom packaging business, then make sure you know the needs of your target customers.

 

• Do customization which will fit your brand needs & identity.
• Your packaging should stand out against your competitors.
• If you have an online and offline store, make sure you provide the same services. 
• Make sure to include your brand name, color, logo very differently so that your customers have a good experience by opening the package.

 

You can choose from a variety of adjustments while making this decision, including material, colors, flexibility, safety, form, size, and available space inside the packing.

The parameters of your goods and those you are selling greatly influence the kind of packaging you should utilize. Your unboxing experience is influenced by your packaging’s functioning just as much as by its appearance.

 

3 Examples of Best Ecommerce Product Packaging

 

Apple’s

 

Apple is widely regarded as a master at developing a memorable sensory experience that conveys its brand without the need of words or even a logo. This is due to Apple’s efforts to make the packaging for its products as beautiful and artistic as the product itself.

The package is spotless in every direction. The hue is a refined, understated white.

The packaging is created with simplicity and clarity in mind. In a world of clutter and ongoing sensory overload, the design is straightforward. The absence of eye-catching colors and pictures is expressed by Apple’s signature sensory experience. Yet it’s precisely that minimalism that draws attention.

 

Malimo’s

 

A German company called Malimo upcycles beautiful and delicate fabrics to create apparel that feels and looks like a piece of art.

We adore the simple and subdued packaging because when you open it, the loud and intricate designs burst into your field of vision.

The brand’s font is used on the hangtags to maintain consistency and make the content experience memorable. Also, the language itself echoes the brand’s dynamism and tone of voice; it is a little bit real, forthright, funky, and down to earth.

The product packaging for Malimo challenges conventional branding while still enhancing the overall brand experience.

 

Halo Top Creamery’s

 

Its packaging prominently displays the Halo brand, which is represented by a golden “halo” around the lid.

Smaller containers that are thought ideal for consumption, especially among small groups of people, are sold by the corporation.

Color is frequently used in well-designed packaging, especially when illustrating the many flavors of a product. The colors used here accomplish this by expressing the personality of the ice cream inside each tub.

For instance, the chocolate peanut butter flavor of Halo uses a mix of dark and golden brown hues.

 

How to Give Customers most-amazing Unboxing of their Products

 

Always put your customer’s need, interests first. Every business motto should be this. A memorable unboxing only will raise your brand value, but it makes you different from all your competitors. 

Building an store online or offline is easy comparatively to giving what your customers need. However, distributing your products to every household is very difficult.

If you’ve ever seen; many brands don’t even try to market their products because they have a huge range of loyal customers who believe the A-Z factors of their products. So building a brand is first need.

Product packaging is as important as any tool of business. If your packaging gives a reason to bring a smile to your customer’s faces then you’re halfway to your success.

Talking of which, the emerging Ecommerce platform QPe brings all business solutions and POS system under one roof. With QPe Express, business owners can choose from a variety of delivery partners and do the packaging in a way customers will love.

 

Always remember a happy customer is much better than the customers with bad mouthing your products.