Selling on Tiktok

 

TikTok is known for making videos and earning more followers or we can say that its platform for who wants to be popular by making videos on trending music. However, you can also sell on TikTok, as there are some products which have not stopped trending since the day one.

TikTokers have introduced many useful hacks, makeup tricks and many informational short videos over the time and have earned popularity. The huge fan-base have provided TikTok artists opportunities to promote content or products and earn money online.

We all know why TikTok got banned in India, after that Instagram introduced a feature where everyone can make reels and from then till now Instagram is the most used platform in India. But in the rest of the countries, TikTok is still popular.

TikTok may be the most well-known app for short videos and dancing crazes, with more than 1 billion monthly active users that are continually rising, but it has long been regarded as a source of commerce. It has developed into a social commerce platform that may assist you in connecting with millions of potential clients and generating revenue.

According to reports, TikTok users are buying things. More than half (55%) of users say they’ve bought things after viewing a product on TikTok.

Reports depict,

One million to one hundred thousand people follow macro-influencers. Between $151 and $793 is the range of their average fee per brand post. The starting rate for mega influencers is $1,034 per post.

Every business needs to take note of TikTok because it has one of the fastest-growing social media platforms ever. TikTok has an immense presence of the younger generation and it is very important to gain more knowledge in order to grow business through social media platforms. You need to establish a regular presence on TikTok for more opportunities to sell to your audience.

And now let’s talk about how you can start selling on TikTok. As well as what products you can sell on TikTok.

 

3 Steps: How to Sell on TikTok

 

1. Set Your Target Customers

 

Teenagers are the majority of TikTok users, followed by those in their 20s and 30s and then those in their 40s.

This information is more than enough to assist you customize your marketing, and if reaching older people is one of your goals, if you do it right then you can of course achieve it.

 

2. Create a business Account

 

When you are familiar with online operations, it is time to set up your TikTok account for success. Whether you already have one or are just starting up, you must make sure you have a TikTok for Business account in order to sell on TikTok.

It’s also quite simple to convert your account to a business account; you simply need to go to Settings, select Manage Account, and then press Switch to Business Account.

Once everything is finished, the TikTok Shopping tag will appear on your page and display your products. You have the option of including the entire retail experience in the app or moving the final transaction to your website. You can choose between two integration points.

 

3. Start Posting

 

Simply setting up a page and letting it sit there is not sufficient. You must provide significant content if you want to succeed on TikTok.

Quantity definitely wins over quality on TikTok. But the most important thing is – don’t show your customers that you’re here for business, don’t try to directly sell your products. Be more creative, be smart.

Users of TikTok can detect an advertisement from kilometers away, so if you want to succeed, keep your cool. Because your audience can tell if you’re being genuine or not, make sure you’re truly having fun.

 

5 Products You can Sell on TikTok

 

• Makeup Products

 

 

With over 230 billion views on the app, makeup is without a doubt one of the most discussed subjects on TikTok. It is a collection of content branded as BeautyTok that is all about makeup.

You can undoubtedly find them all, swipe after swipe, from new makeup items to tips on how to apply the perfect contour.

 

• Kitchen Appliances

 

 

It serves as the one-stop shop for anything you require, even kitchen utensils you can find on tiktok for purchasing.

Businesses have capitalized on TikTokers’ passion for food, healthy beverages, and stylish kitchenware.

On TikTok, for instance, Beast Blender by Beast Health has prospered. Videos of Beast Blender customers sharing their smoothie recipes, unboxing videos, reviews, and general experiences with the product have received over 240,000 views under the hashtag #beastblender.

 

• Galaxy Projectors

 

 

Many TikTokers already know about the galaxy projector, so if you are one of them, then you probably do as well.

Galaxy projectors are used by TikTokers who have uploaded films of them for movie nights or as a beautiful backdrop for their movies.

The videos can even be relaxing for viewers as they watch the stars move while focusing on a meditation.

 

• Water bottles

 

 

The TikTok99P Water Bottle, which is currently the most well-liked water bottle on TikTok. Many people have become interested in this 2000 mL bottle since @katiehopkinsx released a video in January 2022 about how she got it for just 99 UK cents.

Similar water bottles have previously gone viral, and they are sure to do so once more. People cannot survive without it, thus investing in water is a wise decision.

 

• Jewellery

 

 

TikTok is a tremendous success for influencers and companies launching new products, especially if the product advances current fashion trends. The Flower Threader Earring is the final item we’ll use as an illustration.

This product can be found with the tag #jewelries in one of the most popular TikTok videos. It was released by @stayfancyjewel, a business that has now had multiple viral jewellery hits, and as of this writing, it had 17.5 million views.

A whopping 311.1K users follow the account on the app, and all of their TikTok videos featuring their items have received a combined 9.4 million likes. In their films, they offer a direct link to their online store, where you can buy their jewellery and see what other customers have to say about it.

 

FINAL THOUGHTS

 

Above mentioned are some basic business ideas which you can try on TikTok. For more unique business ideas and startup ideas, you can go through our blog where you can find a wide range of small scale business ideas as well as business ideas for women.

“When there is a will, there is a way”, not only on TikTok if you want to create your business and run online, you can do it wherever you want. You just need the courage for it.

You believe it or not, TikTok is much more than making videos or we can say making lip-syncing videos. 

The app features brief videos on just about anything you can imagine, including comedy sketches, how-to films, dance, daily vlogs, sports highlights, e-commerce advice & you can also do business, you just have to know how to use it. Happy selling on TikTok!