Social media platforms are used by almost all profitable businesses and all who are new in the business for their marketing initiatives. All business owners, small or big, are now aware of the ability of platforms like Youtube, Facebook and Instagram to increase sales, make people engage with their respective brands and to acquire new potential customers. It’s no surprise, Social Media Campaigns have proven to be most successful marketing strategy for most of the marketers out there.

In 2023, it is predicted that digital advertising spending will rise 20% overall and by as high as 49% in some regions.

The increase in global ad spending anticipated for 2022 was 8.2%.

Customers expect companies to provide customer assistance on social media, according to 63% of consumers. Every month, 130 million people interact with shopping-related posts on social media.

As per reports, Social media is used by 69% of marketers to increase brand recognition.

Facebook marketing continues to be the first choice of the marketers, 93% of the time. At 78%, Instagram is currently in second place.

By seeing these numbers you should know how much it will impact all businesses and the rest of the world in the coming times, and if you study it right then it can become great advantages for any Ecommerce business. So basically, using social media marketing can be profitable for any business.

And now let’s learn about Social Media Campaign.

 

What is a Social Media Campaign?

 

A social media campaign supports or complements your social media marketing plan. It’s a coordinated collection of actions meant to achieve the objectives specified in your strategy.

A campaign focuses on targeting, and measurability, setting it apart from regular social media initiatives.

Any social media campaign must focus on a single business goal, be it Facebook, Instagram. Some goals of social media campaigns are-

 

• Be creative with all your social media posts
• Increase traffic of your website
• Create a email marketing list
• Focus on how you can engage the customers through your brand
• Generate feedbacks from the customers 
• Sell your products directly to the customers

 

Clear and achievable goals are required. Get a standard estimate of your chosen statistic before a campaign so you can monitor changes and progress during the campaign and after. The means, message, and target audience all influence the goals. Choose the social media site that best fits your target audience because different groups have different preferences for it.

 

Examples of best Social Media Campaigns

 

1. Red bull Instagram Campaign

 

Red Bull has “provided wings” to consumers for more than 28 years, and in 2020, they were named #69 on Forbes’ list of the world’s most powerful brands.

It is hardly surprising that the company has sold more than 60 billion cans of its well-known energy drink given that it is available in more than 170 nations. Since its modest beginnings in 1987, the company has introduced four new kinds of energy drinks to suit different consumer desires.

Moving forward, there is a sizable market for social media campaigns, and Instagram has a considerable influence on driving engaged users. You must comprehend client journeys throughout and across social networks in order to use Instagram to expand your consumer base.

 

2. McDonalds : I’m Lovin’ it Super bowl Campaign

 

 

McDonald’s wanted to differentiate itself from other Super Bowl advertisers. They joined forces to create a positive campaign rather than working against their rivals.

Being distinctive from the competition is the whole point of Super Bowl advertising, therefore businesses typically go bigger every year. They were able to increase the exposure for their material by tweeting about their rivals and participating in the tweet conversations of their audience.

Just for example McDonalds tweet (shown above) above to one of the super bowl competitors when they ran a super bowl ad.

 

3. Carlsberg Facebook Campaign

 

 

Carlsberg developed a unique red beer to support Liverpool FC in the 2019 Champions League final and match their football uniform.

Carlsberg recognized its sponsorship and dedication to Liverpool FC by utilizing the strength of international fan Facebook networks to promote the beverage and campaign.

Jürgen Klopp, the manager of Liverpool, sent a video greeting to influencers and Liverpool supporters as part of the campaign.

Using Facebook networks to engage a captive audience can be a very effective strategy. Carlsberg increased brand recognition and significantly increased website traffic by supporting Liverpool.

This kind of cooperation has the power to effectively keep a brand in consumers’ minds long after the campaign has ended.

 

Don’ts in launching a Social Media Campaign

How Dove Campaign Gone Wrong:

 

 

A black woman was shown taking off her top in a Dove body wash advertisement to reveal a white woman. Screen captures of the video were combined and uploaded on Facebook by the cosmetics artist Naomi Blake, which sparked the reaction.

The post was shared by more than 10,000 individuals in a short period of time. The post was soon shared on Twitter, the story was quickly picked up by the media, and things only got worse from there.

Negative attitude was present in 4.55 percent of mentions.

Over 12,000  people referred to Dove using a variation of the word “racist.

 

By this crisis here what you can learn from it:

 

One crucial thing to keep in mind is that a social media crisis hardly ever results from regular individuals trying to spread awareness of a problem. Influencers and the media are the primary initiators of most crises.

This is due to the fact that the next cycle of sharing kills 99.9% of all social media shares. In other words, even if you share a post, it’s unlikely that your friends will. They are probably not going to be angry even when you are.

Because they didn’t pay as much attention, the majority of individuals most likely didn’t even notice the Dove advertisement on their feed. However, it only became visible once a prominent figure brought it to light, which led the users to communicate the problem.

The narrative proved to be compelling enough for the journalists to write about. More people became aware of the problem as a result, and they began informing their friends about it.

If you notice users complaining, attempt to delete an objectionable post before a powerful person promotes it. You could save yourself a great deal of trouble later.

Before you post anything on social media, be very careful. It can be anything; an update about your brand, about your existing product or launching a new product. 

Just make sure that your brand doesn’t hurt anybody’s interest, value or morals. Because it literally takes seconds to notice if anything is wrong especially on social media.

Prepare all of the metrics tracking tools ready before launching a Social Media Campaign. You may track shares, retweets, likes, and keywords related to your business using a number of free social media marketing tools.

The use of social media has swept the globe. Social media is here to stay, despite the fact that some patterns are evolving. Campaigns on social media are a fantastic alternative for companies who wish to stay current and advertise their content successfully.