Tracking your Ecommerce website or online store success in every aspect can become a headache sometimes, especially for selling online. There are multiple tools, multiple tactics, and multiple metrics that one needs to follow up. From the traffic to social media every other platform has a different way to monitor e-commerce business.
But before using the tools to monitor we should look at the aspects on which the website can be monitored.
1. Traffic
The number of people coming on your website, spending how much time on your content/store, are new to your website, sessions, and demographics are some of the things that every Ecommerce website/store owner is concerned about.
2. Conversion Rate
It will help you in evaluating the ratio of the traffic coming on your website compared to the people who actually purchase a product or service from you. It should not be necessarily more than 1 to 2, depending on the industry you are in.
3. Bounce Rate
Bounce rate is the percentage of website visits that are single-page sessions where the visitor exits the website without seeing the second page.
It is very important to monitor the bounce rate as it brings out the actual engagement of your website in front of you.
4. Search Engine Rankings of Your Store
The position you rank on the search engine matters a lot when you want to scale your business. It is the only thing that is responsible for bringing organic traffic to your website.
If you stand in a good position on the search, there are slightly higher chances that a user may visit your website. This is the only reason why you should monitor SEO practices regularly.
5. Social Media Engagement
One of the most boomed platforms for marketing in recent years is social media and why not? Small businesses have seen extensive growth by using platforms like Instagram, Facebook, and LinkedIn.
Now social media has been taken as an opportunity to make the business viral. People have started using SEM, and Meme Marketing just in order to make an online presence in front of the target audience.
And you cannot grow business online if you do not monitor the growth of any strategy you apply. That is why using social media tools may come in handy at the end of the day.
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6. Overall Performance
After contemplating the metrics mentioned above, you should measure the website’s overall performance. Be it the conversions, organic users, or session time, different companies have different goals.
For instance, for an e-commerce company bringing conversions is the main focus and not the bounce rate they have.
7. Compare With Competitors
To give your competitor an edge, you first need to know what strategies they are following. For instance, the keywords they are using, the visuals, tag lines, and so on. Now for that, you will need some basic business tools to research.
8. Make Data-Driven Decisions
An analytical tool gives you the facts about the business you are doing. Be it the conversion, sessions, or ads it brings everything out in the form of data and helps you make a decision more precisely and fast.
9. Areas of Improvement
Using tools to measure the success of your website or store can be extremely beneficial. They can help you track your progress and identify areas of improvement. If you are not using tools to measure your website’s success, you should start doing so today.
Are you really looking for tools to measure the success of your website? There are many tools available that can help you track your website’s performance. Here is the list of tools category-wise that may help you to monitor your website.
Tools that can help in tracking Website traffic:
- Google Analytics: The most commonly free-to-use analytics tool which helps with very detailed and accurate real time results. It includes real-time views, conversions, bounce rates, session timings, trends and so much more.
- Adobe Analytics: Adobe is mostly used by large organizations as it is way higher priced than its other competitors and no free usage is allowed.
- Matomo: Matomo one of the best options as it has the ability to get form analysis, video analysis, page heatmaps, session recordings, custom branding, 100% unsampled reports, open-source “freedom” software, and more. It believes in protecting your privacy.
- Clicky: In comparison to others, it has SPY and RSS feeds which helps in tracking the real-time movement of users accurately.
Tools that can help you track the Social Media:
- Hootsuite: It is a segment leader that offers a complete package that helps in curating the content, measuring the traffic, and ROI, and even scheduling the posts.
- TalkWalker: It is a cloud-based social media analytics tool that helps in team communications, channel management, content analysis, automated alerts, data intelligence, engagement tracking, and brand management.
Tools that can help you Monitor your Competition:
It is a paid SaaS platform that can solve all your website’s basic and advanced problems by providing advanced technical solutions to it. It can help in keyword research, search volume, cost per click, competitive analysis, site audit, backlink analyzing, social media analytics, and so on.
You can track what keywords or strategy your competition is using and you can plan yours accordingly.
Some more reasons why it is worth to be used for your website are:
- Helps In Finding New Content Ideas
- More Effective Competitive Analysis
- Track Your Content Rankings From Start To End
- Helps In Finding Better Advertising Strategies
Another alternative to SEMrush is Ahrefs. Just like SEMrush, Ahrefs helps in tracking the success of your website. It can guide you by providing the trending keywords, audits and much more. You can also get to know the exact number of backlinks, internal links, external links that are driving the most traffic for you and much more.
As compared to SEMrush, it refreshes less frequently hence it does not provide the accurate real-time statistics.
If you feel monitoring all the data separately is a headache, there are many integrated platforms which not only help you in measuring the success of the store, but also help in marketing. One of them is us:
QPe:
In today’s time, managing an E-commerce store (Online Store) or website, and measuring its success rate and its interaction with Google has become very important yet difficult.
To counter these challenges, emerging digital platforms like QPe have started offering all the marketing tools and integrations aggregated in an app. Now get your hands on the industry leading integrations with google analytics, social media marketing, SEO optimized stores with single app and touch the heights with your online business going global.
Finally, last but very important thing we want to let you know, unlike any other platform we would not charge any fees for using these features and do not charge any commissions on any order. All of these are included in our subscription fee. If you want to know about more features and services that we offer with subscription plans, check them out here.
