Marketing in itself is a very big word, if you want to let people know about your business (online or offline) there are a lot of free email marketing tools which you can use to promote your business.

The thing is, no online business owner can ignore email marketing for the growth of their ecommerce business. Today, we’ll speak about email marketing for Ecommerce, and you’ll be surprised to see how much it can help every type of business.

 

INTRODUCTION

 

 

Email may be utilized to establish rapport with leads, convert prospects, and guarantee a positive experience for current clients.

According to Statista; with a predicted growth of $17.9 billion by 2027, email marketing is expected to remain the most lucrative direct marketing medium for most businesses.

Let’s learn more about e-mail marketing in depth.

 

What is Email Marketing?

 

In easy language E-mail Marketing is a marketing technique that involves sending promotional emails to a list of clients or potential clients. Email marketing technically also includes one-on-one contact, such as messages sent to address a particular client’s question and spread the words of solution along with that.

It’s crucial to develop strategies that are both efficient and economical as businesses work to deepen their connections with consumers through digital media. Due to its wide audience reach, usability, and shown results, email marketing scores highly on this list.

Below we will share a number of tools and types of e-mail marketing; which you may be familiar with from your inbox.

There are four types of e-mail marketing which can used as to according your online business needs —

 

Types of Email Marketing:

 

• Promotional Emails

For instance, E-mail marketing campaigns are used to promote limited-time deals, fresh merchandise, gated content like webinars and eBooks, and increase your overall brand awareness. Three to ten emails sent out over the course of a few days or weeks – make up a campaign.

 

• Informational Emails

Informational emails are one-to-many emails that you may send to people to keep them informed about your most recent content, product releases, and other things.

Note: You should only send them to those who have chosen to receive your emails.

 

• Milestone Emails 

When dealing with any brand, a customer goes through a number of stages. It’s crucial to emphasize events like anniversaries and birthdays as customers go through the consumer cycle (from new subscriber to existing customer). Your milestone emails are intended to mark important occasions.

 

• Survey Emails

Only by seeking criticism will you improve what you’re doing. You may learn from the survey email what you’re doing well and where you can do better. Additionally, it might assist you in better understanding your clientele and the services they are looking for from your company.

 

These are four main email types which can be used for online business to gain more customer attention.

If some of you think e-mail marketing is outdated then there’s a fair likelihood that at least half of the communications in your inbox right now are marketing emails so if you’re doing online business, you cannot pass over this most popular strategy.

Some amazing stats about E-mail Marketing

 

Forecasts put the number of email users globally at 4.3 billion (Statista, 2021). In 2025, this number is projected to increase to 4.6 billion, accounting for more than half of the projected global population. 333.2 billion emails were projected to be sent and received daily in 2022 alone. That’s a startling number of emails sent each day.

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Not just that. By 2025, this amount is anticipated to reach above 375 billion. You will most likely see from this email marketing statistic that emails marketing is here to stay. It’s actually expanding.

Even if there are several options to connect in the modern world, email marketing is still a reliable and stable form of communication.

The typical return on investment for e-mail marketing is $40 for every $1 spent (Omnisend, 2022). There are many advantages to email marketing, but this one stands out for sustaining your business.

According to reports, Email marketing has a far greater return on investment than other media. In contrast, keyword advertisements and SEO had ROIs of $22.24 and $17, respectively.

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49% of customers stated they would want to get promotional emails from their preferred companies on a weekly basis when asked how often they would like to receive brand emails (Statista, 2017). When you are concerned about emailing your consumers too frequently, this e-mail marketing statistic is extremely helpful. It seems that your audience likes hearing from you, and they particularly enjoy hearing from you via email. To understand more about email marketing, click here.

These are some significant discoveries that will assist you in using email marketing to expand your online business.

 

Email Marketing for Online business

 

Email marketing is crucial and ought to be your top sales channel for your online business or Ecommerce business. Email can be used in a variety of ways to generate extra income through ecommerce website or online store, and when used well, it can help you take your brand to new heights.

 

 

Apparently, email marketing can help you to promote online business or e-business in many ways such as attracting new customers, maintaining current clients, Converting customers who abandoned a shopping cart. It can also help e-businesses in developing their email list through referrals, and get more focused traffic to the ecommerce website.

 

Tips to Grow business Online by E-mail marketing:

 

• For your Email Campaign, Use high quality Pictures

 

It’s standard practice for everyone to include photography in their email marketing, so take it a step further and make sure the product photographs you’re sending to your database are pertinent. Every email should be personalized according to the customer’s lifetime cycle, the items they have browsed, the time of year, etc.

 

• Up-Sell and Cross-Sell Emails

 

Customers who have made a purchase are sent emails with up-sell and cross-sell offers. The objective is to sell them more things and raise your online business’s average order value (AOV). The BlueCore analysis found that the conversion rate for these emails is typically 55%, with a click-to-conversion rate of 6.84%.

 

• Give Exclusive discounts to Devoted Clients

 

By establishing a unique loyalty club for your best and brightest, you can generate a devoted and loyal following in a short amount of time.

However, there are so many options for doing this. Some eCommerce newsletters advertise themselves as the loyalty club; all you have to do to join is sign up.

 

• Verify your Email Marketing for Ecommerce Campaigns

 

Ask for comments on the email message you are going to send to thousands of subscribers in your database from your coworkers, friends, family, and focus group. Insights for enhancing your email marketing may appear in the most unexpected places.

 

• Divide Up Your market with target Audience 

 

Segmentation is a key component of email marketing. Additionally, segmenting your email list is seen to be the most effective email marketing technique.

If you have online business of clothing and accessories, some people might be interested in buying accessories, and some are into clothes, basically you have to segment your customers according to their liking then only your product suggestions would be more specifically targeted, and you would probably see an increase in the number of return consumers.

 

• Include a CTA that is Clearly Visible

 

The term “call-to-action,” often known as “CTA,” refers to a directive given to users in a newsletter, redirecting to a website, or to a video. A button or hyperlink that will help the user finish the activity is typically included in the prompt. To determine which elements elicit the greatest response from your audience, try with your most well-liked calls to action. This covers verbs as well as button color, shape, and length.

 

• Establish a referral Program

 

Many multimillion dollar companies like Harry’s and Dropbox have found success using referral systems. Yes, in order to get, you must give. But when growth is exponential, the ROI (return on investment) on these ads is multiplied and frequently has a snowball effect.

And now let’s talk about some email marketing tools to grow business online.

 

Free Email Marketing tools for Ecommerce business

 

There are several ways to advertise your online business using email marketing tools, but these are the key guidelines you should stick to to expand your e-commerce firm.

In the next point, we are going to tell you about the top 5 email marketing tools or Softwares for your marketing campaigns or to spread the word of your online ecommerce business, so you can setup a successful ecommerce store or website for more years to come.

 

Top 5 E-mail Marketing Tools

1. Mailchimp

Mailchimp is one of the most popular free email marketing tools. It’s Free and Simple to Use. In Mailchimp, you can expand your business using the tools in Email Builder. You will be able to use the Utilizing automations and segmentation tools, send more pertinent emails and increase revenue, also you can analyze and have insights regarding your product or service.

With Mailchimp, up to 500 contacts and 2,500 emails per month are included in free plan.

With drag-and-drop tools that let you style your emails, it is one of the simplest platforms to send out emails to grow online business exponentially.

2. ActiveCampaign

Finest email marketing software for automation is ActiveCampaign, which includes a large library of pre-built automations that make it easy to tailor campaigns to the needs of each subscriber. In addition to quick and helpful customer service from ActiveCampaign, the platform has assistance manuals to assist you in setting up your online Ecommerce campaigns.

 

3. Sendinblue

Best and most user-friendly platform for expanding enterprises is Sendinblue.

People at sendinblue say,

“We equip your company with the appropriate marketing & sales tools to thrive online”.

It is ranked as the top automation email marketing tool for SMBs and recognized as one of the top 100 business software of 2021. Join sendinblue & develop your e-commerce business.

 

4. Acelle mail

Acelle Mail is a PHP-based, self-hosted, feature-rich email marketing web application. They also have integration services within their website, it gives a complete email solution, designed as a SaaS framework.

Moreover, integration feature makes Acelle more easy to use.

5. Hubspot

For all of your marketing efforts across many channels, HubSpot is the greatest all-in-one marketing suite since it includes excellent tools and reporting (website, social, email marketing, and more). Utilizing lead forms, live chat, and online advertisements, you may draw customers by storing all contact information in HubSpot’s CRM.

 

CONCLUSION

 

As we are talking about ecommerce business, how can we forget about emerging platform QPe, an easy to use ecommerce website builder that has every feature and POS solutions that an online business need. QPe let’s you setup online business in seconds by creating fully-functional SEO-optimized store equipped with customizable themes and templates so you can start selling online instantly.

But does QPe help in email marketing too?

Well the answer is obviously YES, QPe has plugin integrations including ActiveCampaign, Mailgun, MailChimp, sendinblue & Acelle. These email marketing tools will help you to create a buzz about your online business, and help you to expand more.

 

 

Amongst these email marketing tools, three of them we have mentioned in the top 5 list, Through this you can make your email templates more visually pleasing, you can also track how many people have seen your email campaign and to how many people it has been delivered to.

QPe has the best suite of email marketing tools from where you can choose the one which is suitable for you.

To end this important factor of marketing tools, Email marketing should not be overlooked. There are undoubtedly numerous fresh and efficient digital avenues to contact your audience, from social to video and inbound so your business’s eCommerce marketing strategy can be improved or developed.

 

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We will Quote an old saying that “old is gold”, email marketing started from 1978, people understood the value of email marketing and now also nothing has changed, has the same value and importance, if you use it right then it will be more profitable for you in the ecommerce lane. Thoughts?